Budhiraja, Minakshi, Isha Grover, Rohtash Kumar, and Isha Kataria. 2024. “HARNESSING THE SYNERGY OF HR AND MARKETING IN INDIA’S FINANCIAL SECTOR: STRATEGIES FOR SEIZING OPPORTUNITIES AND SURMOUNTING CHALLENGES TO BOOST PERFORMANCE”. ShodhKosh: Journal of Visual and Performing Arts 5 (3):77–90. https://doi.org/10.29121/shodhkosh.v5.i3.2024.1666.