SATAPATHY, J.; PANDA, J. K. DECODING THE SUCCESS OF INDIA’S FIRST AI NEWS ANCHOR LISA: A STUDY OF VIEWERSHIP AND AUDIENCE ENGAGEMENT ON OTV’S ENGLISH YOUTUBE CHANNEL. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 6, n. 1, p. 1–16, 2025. DOI: 10.29121/shodhkosh.v6.i1.2025.4409. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4409. Acesso em: 20 may. 2025.