DEVI, P.; DWIVEDI, A.; MAHAJAN, S. THE DUAL ROLE OF DIRECT SELLING AGENTS: BALANCING BANK AND CUSTOMER NEEDS IN HOME LOAN SERVICES IN PUNJAB. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 7, n. 9s, p. 391–403, 2026. DOI: 10.29121/shodhkosh.v7.i9s.2026.8047. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/8047. Acesso em: 28 may. 2026.