SAXENA, A.; PAREEK, P.; RAJ, R. SHORT-FORM VIDEO CONTENT AND BRAND RECALL: AN EMPIRICAL COMPARISON OF INSTAGRAM REELS AND YOUTUBE SHORTS. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 7, n. 2s, p. 96–106, 2026. DOI: 10.29121/shodhkosh.v7.i2s.2026.7236. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/7236. Acesso em: 5 apr. 2026.