BHARATHI K V; AMRUTHAMMA R. THE ROLE OF CONSUMER EDUCATION AND AWARENESS IN SHAPING MARKETING EFFECTIVENESS. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 4, p. 2366–2372, 2024. DOI: 10.29121/shodhkosh.v5.i4.2024.6499. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/6499. Acesso em: 3 nov. 2025.