CHOUDHARY , P. C.; ZAWARE, N. A ROLE OF ARTIFICIAL INTELLIGENCE ON MARKETING MIX AND CONSUMER BEHAVIOR . ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 6, p. 2049–2061, 2024. DOI: 10.29121/shodhkosh.v5.i6.2024.5233. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5233. Acesso em: 26 oct. 2025.