G. PRABAKARAN; C. SUDHAHAR. A STUDY ON BRAND PREFERENCE AND CUSTOMER LOYALTY TOWARDS HOME APPLIANCES IN DHARMAPURI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 2244–2251, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.5158. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5158. Acesso em: 20 sep. 2025.