VISHNU MS; P. RADHAKRISHNAN. UNWRAPPING GOOGLE PAY’S DIWALI ’LADDOOS’ CAMPAIGN: HOW VIRTUAL MARKETING IS TRANSFORMING FESTIVE ENGAGEMENT. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 2130–2137, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.4981. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4981. Acesso em: 26 sep. 2025.