NAHAR, G. S.; GOND, H. K.; SINGH, A. P.; YADAV, V. K. COMMUNICATION STRATEGIES AND CUSTOMER LOYALTY DURING BANKING M&A. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 1239–1248, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.4129. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4129. Acesso em: 25 sep. 2025.