FATING, P. P.; PUSADKAR, A. V. A STUDY ON THE INFLUENCE OF INFLUENCER MARKETING IN SHAPING CONSUMER PREFERENCES. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 4, n. 2, p. 3646–3651, 2023. DOI: 10.29121/shodhkosh.v4.i2.2023.4024. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4024. Acesso em: 2 apr. 2026.