ARYA, A.; GOEL, P.; VERMA, S. K. INFLUENCING THE PURCHASE PATH: EXPLORING SOCIAL MEDIA INFLUENCER’S ROLE IN E-COMMERCE CONSUMER DECISION MAKING. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 2, p. 1010–1017, 2024. DOI: 10.29121/shodhkosh.v5.i2.2024.4007. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4007. Acesso em: 8 oct. 2025.