BAGHEL, D. THE ROLE OF INFLUENCER AUTHENTICITY AND BRAND TRUST IN SHAPING CONSUMER BEHAVIOR: STRATEGIES TO ENGAGE GENERATION Z. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 4, n. 1, p. 1259–1271, 2023. DOI: 10.29121/shodhkosh.v4.i1.2023.3327. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/3327. Acesso em: 11 sep. 2025.