VAGHELA, N.; PANDYA, K. THE NEXT CLICK: FACTORS DRIVING OTT PLATFORM ADOPTION. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 1332–1340, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.3195. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/3195. Acesso em: 11 sep. 2025.