NEHARIKA; YADAV, S. K.; KADAKIA, B. NAVIGATING BANKING CHANGES: THE EFFECTIVENESS OF CRM FOR CROSS SELLING SUCCESS. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 3, p. 775–781, 2024. DOI: 10.29121/shodhkosh.v5.i3.2024.2944. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/2944. Acesso em: 14 sep. 2025.