M G, L. AN EMPIRICAL STUDY OF AI MECHANISM AS MARKETING TOOL FOR FMCG PRODUCTS. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 6, p. 1981–1987, 2024. DOI: 10.29121/shodhkosh.v5.i6.2024.2780. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/2780. Acesso em: 13 sep. 2025.