BHANDARE, P.; K.R. , ayalekshmi . BIG DATA AND AI IN MARKETING: UNLEASHING THE POWER OF DATA-DRIVEN DECISION MAKING. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 6, p. 1117–1123, 2024. DOI: 10.29121/shodhkosh.v5.i6.2024.2109. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/2109. Acesso em: 3 oct. 2025.