SAINI, M.; TP, K. K.; SARAVANAN K; J., V.; BARMAN, S. R.; ROOP RAJ. HETEROGENEOUS MARKETING APPROACHES IN SOCIAL MEDIA MARKETING; AN EXAMINATION OF CUSTOMER VALUE. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 6, p. 922–929, 2024. DOI: 10.29121/shodhkosh.v5.i6.2024.1979. Disponível em: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1979. Acesso em: 30 oct. 2025.