MAHESWARI, V.; KANNAN, G. EXPLORING BRAND PREFERENCE IN FAST-MOVING CONSUMER GOODS: A COMPARATIVE STUDY OF RURAL AND URBAN CONSUMERS IN SALEM. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 1, p. 1679–1690, 2024. DOI: 10.29121/shodhkosh.v5.i1.2024.1808. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1808. Acesso em: 17 sep. 2025.