GUJARATHI, S.; MANE, S. T.; GORKHE, M. D. ROLE OF AUGMENTED REALITY AND VIRTUAL REALITY (AR/VR) IN CUSTOMER ENGAGEMENT. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 6, p. 558–573, 2024. DOI: 10.29121/shodhkosh.v5.i6.2024.1800. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1800. Acesso em: 30 oct. 2025.