BUDHIRAJA, M.; GROVER, I.; KUMAR, R.; KATARIA, I. HARNESSING THE SYNERGY OF HR AND MARKETING IN INDIA’S FINANCIAL SECTOR: STRATEGIES FOR SEIZING OPPORTUNITIES AND SURMOUNTING CHALLENGES TO BOOST PERFORMANCE. ShodhKosh: Journal of Visual and Performing Arts, [S. l.], v. 5, n. 3, p. 77–90, 2024. DOI: 10.29121/shodhkosh.v5.i3.2024.1666. Disponível em: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/1666. Acesso em: 14 sep. 2025.