Kumar, P., Mastana, A. S., Satanasavapak, P., & Khanijou, S. (2026). GENERATIVE ARTIFICIAL INTELLIGENCE AS A STRATEGIC TOOL FOR SALES AND MARKETING IN THE MODERN WORKPLACE: A SYSTEMATIC LITERATURE REVIEW. ShodhKosh: Journal of Visual and Performing Arts, 7(5s), 563–579. https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7741