Paras, Kumar, M., Sethi, J., Shefali, Mathur, H., & Chauhan, S. (2026). AESTHETIC ANCHORS: THE ROLE OF VISUAL ART AND DESIGN SEMIOTICS IN SHAPING CONSUMER LOYALTY WITHIN PERSONAL CARE FMCG . ShodhKosh: Journal of Visual and Performing Arts, 7(2s), 422–428. https://doi.org/10.29121/shodhkosh.v7.i2s.2026.7347