Khanna, B., & Sood, S. (2022). CLICKING OR SKIPPING? UNDERSTANDING WHY PUNJAB’S CONSUMERS HESITATE TO EMBRACE SOCIAL MEDIA MARKETING OF ELECTRONIC GADGETS. ShodhKosh: Journal of Visual and Performing Arts, 3(2), 1323–1329. https://doi.org/10.29121/shodhkosh.v3.i2.2022.5780