G. Prabakaran, & C. Sudhahar. (2024). A STUDY ON BRAND PREFERENCE AND CUSTOMER LOYALTY TOWARDS HOME APPLIANCES IN DHARMAPURI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 2244–2251. https://doi.org/10.29121/shodhkosh.v5.i1.2024.5158