Riwaria, S., & Shah, M. (2024). INFLUENCE OF SURROGATE ADVERTISING ON BRAND AWARENESS AND PERCEPTION AMONG YOUNG ADULTS IN INDIA: AN ANALYSIS OF AWARENESS AND ETHICAL CONSIDERATIONS. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 864–871. https://doi.org/10.29121/shodhkosh.v5.i6.2024.4355