Choudhary, A., & Singh, A. (2024). THE KEY FACTORS INFLUENCING CONSUMER BEHAVIOR TOWARDS GREEN COSMETICS, INCLUDING PRODUCT ATTRIBUTES, BRAND REPUTATION, AND SUSTAINABILITY INITIATIVES. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 636–640. https://doi.org/10.29121/shodhkosh.v5.i6.2024.4212