Vashishtha, S., Garg, M., & Vimal, M. (2024). A DATA-DRIVEN METHOD TO DYNAMIC PRICING: UNRAVELLING INVENTORY AND COMPETITOR CONTESTS WITH AI IN E-COMMERCE. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 2912–2919. https://doi.org/10.29121/shodhkosh.v5.i6.2024.3392