M, D., & L S, A. S. (2024). THE HALLYU AND THE PANDEMIC: DIFFUSION OF THE SOUTH KOREAN POPULAR CULTURE IN THE CONTEXT OF COVID-19 AND ITS IMPACT. ShodhKosh: Journal of Visual and Performing Arts, 5(5), 699–703. https://doi.org/10.29121/shodhkosh.v5.i5.2024.2004