N, V., & S. J., S. K. (2024). INFLUENCE OF SOCIAL MEDIA ON BOTH BUSINESSES, SOCIETY’S DYNAMICS AND INTERACTION: THE SOCIOLOGICAL PERSPECTIVE. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 1771–1776. https://doi.org/10.29121/shodhkosh.v5.i1.2024.1848