Kumar T.P, K., Nair, D., Agarwal, S., Hanumanthu, K.D., Reddy, .R.R. and Anitha G 2026. VISUAL STORYTELLING AND CONSUMER ENGAGEMENT: A STRATEGIC MARKETING PERSPECTIVE ON DIGITAL MEDIA AND BRAND COMMUNICATION. ShodhKosh: Journal of Visual and Performing Arts. 7, 3s (Apr. 2026), 496–504. DOI:https://doi.org/10.29121/shodhkosh.v7.i3s.2026.7352.