S.V.Divya and D.Jansi 2024. CONSUMER AWARENESS AND PROCESSING MECHANISMS TOWARDS AFFILIATE MARKETING IN CHENNAI DISTRICT. ShodhKosh: Journal of Visual and Performing Arts. 5, 5 (May 2024), 1645–1649. DOI:https://doi.org/10.29121/shodhkosh.v5.i5.2024.6040.