Bhogekar, B. 2024. UNDERSTANDING THE LINK BETWEEN CSR INITIATIVES AND CONSUMER PERCEPTION: A STUDY ON AWARENESS AND IMPACT. ShodhKosh: Journal of Visual and Performing Arts. 5, 7 (Jul. 2024), 1206–1211. DOI:https://doi.org/10.29121/shodhkosh.v5.i7.2024.5106.