Shah, S.A., Awari, N.P. and Mahisekar, D. 2024. ROLE OF AI IN SOCIAL MEDIA MARKETING. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 1896–1907. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.5093.