[1]
Sathyanarayana Gowda.V and Archana H. 2024. THE ROLE OF BRAND STORYTELLING IN CREATING EMOTIONAL CONNECTIONS. ShodhKosh: Journal of Visual and Performing Arts. 5, 1 (Jan. 2024), 1843–1848. DOI:https://doi.org/10.29121/shodhkosh.v5.i1.2024.4576.