Tabassum, R. and S. Chitradevi 2024. ASSESSING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) EFFECTIVENESS. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 1076–1083. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.4546.