Riwaria, S. and Shah, M. 2024. INFLUENCE OF SURROGATE ADVERTISING ON BRAND AWARENESS AND PERCEPTION AMONG YOUNG ADULTS IN INDIA: AN ANALYSIS OF AWARENESS AND ETHICAL CONSIDERATIONS. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 864–871. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.4355.