Mishra, K.K., Singh, C., Mukherjee, K. and Soni, K. 2024. OPTIMIZING SUPPLY CHAIN PERFORMANCE THROUGH EFFECTIVE MARKETING AND LOGISTICS COORDINATION. ShodhKosh: Journal of Visual and Performing Arts. 5, 5 (May 2024), 149–163. DOI:https://doi.org/10.29121/shodhkosh.v5.i5.2024.3613.