Modasiya, S.M. and Ambavale, R. 2024. AN ANALYSIS OF IMPACT OF SOCIAL MEDIA MARKETING WITHIN THE FRAMEWORK OF CAUSE-BASED MARKETING. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 1837–1843. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.2605.