V, N. and S., M. 2024. RECENT TRENDS OF CRM PRACTICES IN NATIONALISED BANKS WITH SPECIAL REFERENCE TO COIMBATORE CITY. ShodhKosh: Journal of Visual and Performing Arts. 5, 2 (Feb. 2024), 469–482. DOI:https://doi.org/10.29121/shodhkosh.v5.i2.2024.2346.