Bhonsle, P., Soni, N. and Mohan, C. 2024. FASHION IN THE DIGITAL AGE: SOCIAL MEDIA MARKETING’S INFLUENCE ON THE APPAREL MARKET. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 1131–1143. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.2113.