M, D. and L S, A.S. 2024. THE HALLYU AND THE PANDEMIC: DIFFUSION OF THE SOUTH KOREAN POPULAR CULTURE IN THE CONTEXT OF COVID-19 AND ITS IMPACT. ShodhKosh: Journal of Visual and Performing Arts. 5, 5 (May 2024), 699–703. DOI:https://doi.org/10.29121/shodhkosh.v5.i5.2024.2004.