Saini, M., TP, K.K., Saravanan K, J., V., Barman, S.R. and Roop Raj 2024. HETEROGENEOUS MARKETING APPROACHES IN SOCIAL MEDIA MARKETING; AN EXAMINATION OF CUSTOMER VALUE. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 922–929. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.1979.