Dhanawade , M., Nikam, P. and Mane, S.T. 2024. ROLE OF INTERNET OF THINGS (IOT) IN REVOLUTIONIZING DIGITAL MARKETING. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 767–784. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.1911.