[1]
Rajalakshmi, D. and Thabassum, N.F. 2024. SOCIAL MEDIA ADVERTISING FACTORS AND ITS IMPACT ON CONSUMER PURCHASE DECISIONS. ShodhKosh: Journal of Visual and Performing Arts. 5, 6 (Jun. 2024), 411–420. DOI:https://doi.org/10.29121/shodhkosh.v5.i6.2024.1784.