Lohchab, K., Chauhan, A. and Kumar, R. 2023. IMPACT OF FASHION INFLUENCER DETERMINANTS ON BUILDING FUNCTIONAL AND SYMBOLIC IMAGE OF BRAND. ShodhKosh: Journal of Visual and Performing Arts. 4, 2 (Dec. 2023), 863–872. DOI:https://doi.org/10.29121/shodhkosh.v4.i2.2023.1762.