THE EVOLUTION OF GENDER FLUIDITY AND PERFORMATIVITY IN POSTMILLENNIAL INDIAN HINDI CINEMA
DOI:
https://doi.org/10.29121/shodhkosh.v7.i2s.2026.7042Keywords:
Gender Fluidity, Gender Performativity, Indian Hindi Cinema, Gendered Space, Socio Cultural Transformation, Cinematic ActivismAbstract [English]
Over time, contemporary post-modernist writers and directors have begun to interrogate authority, stereotypes, and sexist values, challenging the foundations of social practices that underpin the old binary model of sex or gender. This study examines the development of gender fluidity and performativity in postmillennial Indian Hindi Cinema, evaluating how contemporary filmmakers are interrogating gender binaries and presenting more comprehensive depictions, dismantling the gender distinctions, emotional perceptions, and emotional facilitation of thoughts and understanding. The paper examines the cinematic elements of costume design, character growth, visual elements, and plot, finding out how they support to the explanation of non-binary characters and gendered spaces. The paper is based on the theory of gender performativity as by Judith Butler and the concept of gendered space, but it critically evaluates the films that challenge the heteronormative conventions by redefining masculinity, femininity and queer identities. It also examines the intersection of gender, class, and caste, exploring how cinema converts power constructions and social hierarchies through developing gender depictions. By analysing revolutionary films such as Lipstick Under My Burkha and Kapoor & Sons, this study underscores Bollywood’s rising role in analysing gender standards and nurturing inclusivity. The study contributes to the broader discourse on gender inclusivity, cinematic revolution and the role of media in determining progressive social attitudes in India and beyond.
References
Agarwal, R. (2014). Changing Roles of Women in Indian Hindi Cinema. Silpakorn University Journal of Social Sciences, Humanities, and Arts, 14, 145-160.
Ahluwalia, S., and Oza, A. (2021). Devi to Diva: A Transformational Journey Portraying Women in Mainstream Bollywood. https://doi.org/10.13140/RG.2.2.25425.25443
Anjaria, U. (2019). Reading India now: Contemporary Formations in Literature and Popular Culture. Temple University Press.
Arora, S. (2019). Role of Cinema in Promoting Gender Equity to Achieve Sustainable Development Goals in India. Mass Communicator: International Journal of Communication Studies, 13(4), 4-6. https://doi.org/10.5958/0973-967X.2019.00020.6 DOI: https://doi.org/10.5958/0973-967X.2019.00020.6
Basu, A. (2003). The Music of Intolerable Love: Political Conjugality in Mani Ratnam's Dil Se. In R. Dudrah & J. Desai (Eds.), The Bollywood reader (155-168). Open University Press.
Batra, S. (Director). (2016). Kapoor & Sons [Film]. Dharma Productions.
Bhansali, S. L. (Director). (2022). Gangubai Kathiawadi [Film]. Bhansali Productions.
Bose, B., and Bhattacharya, S. (2007). The Phobic and the Erotic: The Politics of Sexualities in Contemporary India. Seagull Books.
Butler, J. (1990). Gender Trouble: Feminism and the Subversion of Identity. Routledge.
Chatterjee, A. (2019). Reimagining Female Agency in Indian Hindi Cinema. Indian Journal of Gender Studies, 26(3), 365-381. https://doi.org/10.1177/0971521519863242
Chopra Dhar, S. (Director). (2019). Ek Ladki Ko Dekha Toh Aisa Laga [Film]. Vinod Chopra Films.
Choudhary, R. R. (2022). Exploring the Queer Contrast Between Self and Society in Selected Reinterpretations of the Mahabharata (Doctoral dissertation, Manipal University Jaipur). http://hdl.handle.net/10603/388395
Dasgupta, R. K., and Baker, S. (Eds.). (2017). Popular Masculine Cultures in India: Critical Essays. Routledge. https://doi.org/10.4324/9781315207032 DOI: https://doi.org/10.4324/9781315207032
Desai, J. (2004). Beyond Bollywood: The Cultural Politics of South Asian Diasporic Film. Routledge.
Dudrah, R. (2002). Queer as Desis: Secret Politics of Gender and Sexuality in Bollywood Films in Diasporic Urban Ethnoscapes. Cinémas: Revue d'Études Cinématographiques, 12(2), 139-161.
Ghosh, S. (2007). The Troubled Existence of sex and Sexuality: Feminists engage with Censorship. In B. Bose & S. Bhattacharya (Eds.), The Phobic and the erotic: The politics of Sexualities in contemporary India (99-125). Seagull Books.
Gopinath, G. (2005). Impossible Desires: Queer Diasporas and South Asian Public Cultures. Duke University Press. https://doi.org/10.2307/j.ctv11smg4c DOI: https://doi.org/10.2307/j.ctv11smg4c
IMP Awards. (2016). Lipstick Under My Burkha - Movie Poster. https://www.impawards.com/intl/india/2016/lipstick_under_my_burkha.html
Kapur, J. (2000). Too hot to handle: The Cultural Politics of Fire. Meridians, 1 1), 38-59. https://doi.org/10.1080/014177800338963 DOI: https://doi.org/10.1080/014177800338963
Kapur, R., and Kathuria, S. (2014). Erotic justice: Law and the New Politics of Postcolonialism. Cavendish.
Kishore, V. (2014). Bollywood Vamps and Vixens: Representations of Negative Women Characters in Bollywood Films (Doctoral dissertation). https://nova.newcastle.edu.au/vital/access/manager/repository/uon:17852 DOI: https://doi.org/10.1163/9781848882836_015
Massey, D. (1994). Space, Place, and Gender. University of Minnesota Press.
Mathur, D. (2018). Reinforcing Gender Norms in Indian Hindi cinema. Journal of South Asian Studies, 16(2), 201-220.
Mehta, D. (Director). (1996). Fire [Film]. Kaleidoscope Entertainment.
Nair, S. (2005). Queering the Air: Women's Sexualities on Indian Television. In R. Parameswaran (Ed.), South Asian feminisms (255-273). Duke University Press.
Pande, I. (2014). Sex, law, and the Politics of Age: Child Marriage in India, 1891-1937. Cambridge University Press.
Pandey, A. (2010). Constructing Otherness: A Linguistic Analysis of the Politics of Representation and Exclusion in Freshwater. Journal of Postcolonial Writing, 46(2), 188-200. https://doi.org/10.1080/17449851003621060
Patel, G. (2002). On Fire: Sexuality and its Incitements. Journal of the History of Sexuality, 11(4), 733-741.
Ramasubramanian, S., adn Oliver, M. B. (2003). Portrayals of Sexual Violence in Popular Hindi Films, 1997-1999. Sex Roles, 48(7-8), 327-336. https://doi.org/10.1023/A:1023589818742 DOI: https://doi.org/10.1023/A:1022938513819
Ray, S. (2000). The Nation in Performance: Bhabha, Mukherjee, and Rushdie. Economic and Political Weekly, 35(49), 4345-4353.
Reddy, G. (2006). The Nationalization of the Global Indian Woman. Interventions, 8(1), 20-34. https://doi.org/10.1080/13698010600559844
Rose, G. (1993). Feminism and Geography: The Limits of Geographical Knowledge. Polity Press.
Roy, P. (2020). The Objectification of Women in Bollywood Item Songs: A Semiotic Study. Journal of Xi'an University of Architecture & Technology, 12(2), 2912-2919.
Shrivastava, A. (2017). The Female Gaze in Bollywood [Interview]. Film Companion. https://www.filmcompanion.in/interviews
Shrivastava, A. (Director). (2016). Lipstick Under My Burkha [Film]. Prakash Jha Productions.
Straight From a Movie. (n.d.). Kapoor and Sons Review. https://straightfromamovie.com/kapoor-and-sons-review/
Vanita, R. (2005a). Love's rite: Same-Sex Marriage in India and the West. Palgrave Macmillan.
Vanita, R. (2005b). Thinking Beyond Gender in India. In R. Vanita (Ed.), Queering India: Same-Sex Love and Eroticism in Indian Culture and Society (1-18). Routledge.
Virdi, J. (2003). The Cinematic Imagination: Indian popular Films as Social History. Rutgers University Press.
https://doi.org/10.4324/9780203643952 DOI: https://doi.org/10.4324/9780203643952
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Prerna Srivastava, Kiran Shekhawat, Sangeetha Noval, Ritu Raj Choudhary, Sangeeta Jhajharia

This work is licensed under a Creative Commons Attribution 4.0 International License.
With the licence CC-BY, authors retain the copyright, allowing anyone to download, reuse, re-print, modify, distribute, and/or copy their contribution. The work must be properly attributed to its author.
It is not necessary to ask for further permission from the author or journal board.
This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.























