SUSTAINABLE GOVERNANCE IN DIGITAL ART AND CREATIVE FINTECH: INTEGRATING GREEN INNOVATION WITHIN VISUAL CULTURE INDUSTRIES

Amey Adinath  Choudhari; Nitin Ranjan; Diksha  Tripathi; Prajakta B Deshmukh; Jaya  Saxena; Aditee Huparikar Shah; Prakash Vishnu  Pise

doi:10.29121/shodhkosh.v6.i3s.2025.6966

Authors

Dr. Amey Adinath Choudhari Professor, JSPM’s Rajarshi Shahu College of Engineering, Pune, Maharashtra, India
Dr. Nitin Ranjan Associate Professor, International Institute of Management Studies, Pune, Maharashtra, India
Dr. Diksha Tripathi Assistant Professor, Symbiosis Skills and Professional University, Pune, Maharashtra, India
Dr. Prajakta B. Deshmukh Assistant Professor, MBA Programme, Savitribai Phule Pune University (SPPU), Sub Centre, Nashik, Maharashtra, India
Dr. Jaya Saxena Assistant Professor, School of Business- Indira University, Pune, Maharashtra, India
Prof. Aditee Huparikar Shah Assistant Professor, Indira College of Engineering and Management, Pune, Maharashtra, India
Dr. Prakash Vishnu Pise NBN Sinhgad School of Management Studies, Pune, Maharashtra, India

DOI:

https://doi.org/10.29121/shodhkosh.v6.i3s.2025.6966

Keywords:

Sustainable Governance, Digital Art Ecosystems, Creative Fintech, Green Innovation, Visual Culture Industries

Abstract [English]

Green innovation is presented as a systematic approach to the process of integrating green into models of governance that can be used to define digital art platforms, creative markets, and FinTech-based cultural economies. Based on the sustainable governance theory, eco-digital transformation frameworks, and ethical literature in the area of FinTech, the research constructs a conceptual framework connecting environmental responsibility with transparency, accountability, and cultural value creation. The paper presents a study of the digital art- FinTech ecosystem placing emphasis on platform frameworks, assetization through NFT, tokenized forms of ownership, and the environmental impact associated therewith. It follows a mixed-method research design, which involves a qualitative policy and platform analysis and quantitative evaluation of energy consumption, the carbon intensity, and efficiency measures in case studies. The evidence shows that energy-efficient blockchain protocol, green FinTech instruments, and circular practices of digital production have an enormous impact on reducing the environmental footprint and increasing trust and economic resilience in the long term. In addition, governance systems, which tie sustainability measures to platform policies, smart-contracts and economic incentives, can be used to encourage responsible innovation without limiting artistic expression.

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