AN EVALUATIVE STUDY ON CONSUMER ATTITUDE TOWARDS THE SUSTAINABLE SANITARY NAPKINS IN KANNIYAKUMARI DISTRICT

Abstract [English]

Sanitary napkins have been a crucial innovation in women's health, providing a hygienic solution for menstrual management. Designed to absorb menstrual blood effectively, these products have significantly improved the quality of life for women worldwide. Traditionally made with a combination of cotton, synthetic fibers, and absorbent materials, sanitary napkins have evolved to offer enhanced comfort, convenience, and protection. Their widespread availability and ease of use have made them one of the most commonly used menstrual products, addressing both functional and emotional aspects of menstruation. Despite their benefits, conventional sanitary napkins have raised concerns regarding their environmental and health impact. Many of these products are made using non-biodegradable materials, which contribute to significant plastic waste. Additionally, some napkins contain chemicals or synthetic components that may cause skin irritation or other health concerns for users. These challenges have sparked conversations around sustainable alternatives that aim to minimize environmental impact while ensuring safety and comfort for women. The important objectives of the study are to analyze the consumer attitude towards the sustainable sanitary napkins and to identify the factors influencing the consumers in purchasing sustainable sanitary napkins in the study area. The study is confined with both primary and secondary data. In order to study the consumer attitude towards the use of sustainable sanitary napkins in Kanniyakumari district 120 consumers were randomly selected as samples using convenient sampling method. The collected data were analyzed with the help of various statistical measures such as Percentage, weighted average technique and factor analysis.