INFLUENCE OF ONLINE CUSTOMER RATINGS AND FEEDBACK ON RESTAURANT SALES THROUGH DELIVERY PLATFORMS IN BENGALURU

Authors

  • Sanjay Pattanshetty Research Scholar, Department of Management Studies, JNN College of Engineering, Shivamogga
  • Dr. Srinivasa Murthy B. V Assistant Professor, Department of Management Studies, JNN College of Engineering, Shivamogga

DOI:

https://doi.org/10.29121/shodhkosh.v5.i6.2024.5156

Keywords:

Customer-Generated Ratings and Feedback, Digital Feedback, Customer Engagement, Online Reputations, Sales Performance of Restaurants

Abstract [English]

The proliferation of online food delivery platforms such as Zomato and Swiggy has significantly transformed the restaurant industry in urban centres like Bengaluru. Customer-generated ratings and feedback on these platforms have become pivotal in shaping consumer choices and influencing restaurant performance. This study aims to explore the impact of online customer ratings and reviews on the sales of restaurants operating through these delivery platforms in Bengaluru. By examining the relationship between digital feedback and restaurant visibility, customer engagement, and overall business outcomes, the research seeks to provide insights into how online reputations affect sales in a competitive food service environment.

References

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https://www.researchgate.net/publication/358304746_The_Effects_of_Online_Review_Platforms_on_Restaurant_Revenue_Consumer_Learning_and_Welfare

https://ijrpr.com/uploads/V5ISSUE5/IJRPR28409.pdf

https://www.researchgate.net/publication/380734335_Consumer_Prefrences_and_Ordering_Behaviour_A_Comparative_Analysis_of_Zomato_and_Swiggy_Users_rs

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https://onlinelibrary.wiley.com/doi/abs/10.1111/ijcs.12877

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Published

2024-06-30

How to Cite

Pattanshetty, S., & Murthy B. V, S. (2024). INFLUENCE OF ONLINE CUSTOMER RATINGS AND FEEDBACK ON RESTAURANT SALES THROUGH DELIVERY PLATFORMS IN BENGALURU. ShodhKosh: Journal of Visual and Performing Arts, 5(6), 2021–2030. https://doi.org/10.29121/shodhkosh.v5.i6.2024.5156

Issue

Vol. 5 No. 6 (2024): Volume 5 Issue 6 June 2024

Section

Articles

License

Copyright (c) 2024 Sanjay Pattanshetty, Dr. Srinivasa Murthy B. V

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