IMPACT OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOUR AMONG RURAL WOMEN IN PUNE DISTRICT OF MAHARASHTRA
DOI:
https://doi.org/10.29121/shodhkosh.v5.i1.2024.4871Keywords:
Financial Literacy, Investment Behaviour, Rural Women, Pune District, Government Programs, Financial Education, PerceptionsAbstract [English]
This study explores the impact of financial literacy on the investment behavior of rural women in Pune district, Maharashtra, and examines their perceptions of government financial literacy programs. A structured questionnaire was administered to 300 rural women to assess their financial literacy levels, investment behavior, and perceptions of government initiatives. The study employed a one-sample t-test for data analysis, revealing that financial literacy has not had a significantly positive influence on the investment decisions of rural women. While the government’s financial literacy programs were acknowledged by some respondents, most women expressed neutral to slightly negative perceptions regarding their effectiveness in improving financial decision-making. The findings suggest a gap between financial education programs and the practical financial needs of rural women, indicating the need for more targeted and context-specific interventions. Future research should focus on addressing these barriers and exploring strategies to enhance financial literacy outcomes in rural communities.
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Copyright (c) 2024 Gayatri Shankar Khedkar , Dr. Ganesh Sambhaji Lande
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